There are many details behind a pair of shoes to ensure the quality
Gradually and carefully - made shoes have an unique soul. The process of making a pair of shoes by hand is more complex than many people think. The shoes we make are different from most sneakers on the market (made by factory machines). The shoes in our shop are made carefully from the very beginning, from the selection of the materials (upper, lining, midsole, outsole) to the highest standards.
In my workshop, there is a large pile of shoes that didn't quite make the cut.
I kept improved the shoes in all the ways every year. My friends said I am a bit psycho because every time I release an updated version, I will stop selling the old version even though Backlogged inventory and lost a lot of money. The reason? I want to ensure my customers always receive the best and most perfect shoes. (When the new version coming, then the old version is not perfect any more). So there are mountains of defective pieces that I'm not happy with that I will never ship them to my customers forever.
In my studio, I've made countless shoe trees, which are essentially the soul of a shoe. Picture two identical pairs of shoes—same design, same materials—but when you wear them, they feel entirely different. That's because, for me, the most crucial step in making excellent shoes is fine-tuning the shoe trees.